Cookies policy statement
We are using cookies on our site to provide you with the best user experience.
Disabling cookies may prevent our website from working efficiently. Click ok to remove this message (we will remember your choice).
OK
  • Copycat websites

    Following a number of complaints about the misleading nature of some of these sites we’ve been taking action to ensure their ads are clear and up-front.

    Read more

    Copycat websites
  • Taking a firm line - ASA rulings on Botox ads

    We’ve published two key rulings that set a clear precedent on what is permissible when making references to Botox in ads.

    Read more

    Botox
  • In the news: Payday loan ads

    Concerns about payday loan providers have been a hot topic recently.

    Read more about our work in this sector

    Finance
  • Protecting children and young people

    The protection of children sits at the heart of our work. We make sure that ads targeted at or likely to be seen by children don't contain anything that is inappropriate or harmful.

    Children

Latest rulings

Latest Adjudications

Latest news

Latest News RSS
  • Political advertising

    Often political ads, and the parties, issues and policies they promote, can be emotive. This naturally raises questions about how to complain about the ads we think are problematic and who is responsible for regulating them. Perhaps surprisingly, it’s not the ASA.

  • New ASA Council Members Appointed

    ASA Chairman, Lord Smith has announced the appointment of three new independent, lay Council members, Shireen Peermohamed, Kate Bee and Sam Younger CBE.

  • Job Hunting: Looking for a genuine opportunity?

    Job ads are a quick and easy way to help us look out for roles that might be suitable. It’s crucial then that ads are truthful about the job and deal with would-be-applicants fairly.

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.