About ASA
The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
In this section you can find out how advertising regulation works, who our key people are and information about our performance.
-
Visit this section to read about our mission and values, plus our standards of services, including latest quarterly performance figures. You can also find out who to write to if you're not satisfied with the way the ASA has dealt with you.
-
This section offers the latest Annual Report summarising our work and you can also download copies of our past Annual Reports and Annual Statements.
-
Find out more about our senior management team and the people who sit on the ASA Council, the jury responsible for deciding if advertisements breach the Advertising Codes.
-
UK advertising regulation operates independently of both Government and the industry. This section explains how the system works and what we do.
-
The ASA is funded by an arm's-length levy on advertising space, which gaurantees our independence. We receive no money from the taxpayer.
-
We often work with other regulators and use external experts to help advise us on technical issues. This helps to ensure a consistent and informed approach to our work.
-
Since 1961, the ASA and CAP have been protecting consumers and promoting responsible advertising. Along the way we have worked hard to respond to changes in society and advertising practice.
-
The ASA offers a wide range of roles from regulatory positions to those in business support. We are an equal opportunities employer and offer market competitive salaries and benefits.
