ASA Council

The ASA Council is the jury that decides whether advertisements have breached the Advertising Codes.

Led by ASA Chairman, Lord Smith of Finsbury, two-thirds of the 13-strong Council are independent of industry and the remaining members have a recent or current knowledge of the advertising or media sectors. Nearly all members judge both non-broadcast and broadcast advertisements, although there are two alternating industry members – one who looks at broadcast advertisements only and another who looks at non-broadcast ads.

Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups.

The ASA Council also operates as the Board of the ASA.

ASA Council members

Click on members’ names to read a short biography.

Rt Hon Lord Smith of Finsbury
Anthony Earle Wilkes	Sir Andrew Motion	Louisa Bolch	David Harker
Alan Bookbinder	Ruth Sawtell	Rachel Childs	Sir Martin Narey
John Mayhead	Roisin Donnelly	Hamish Pringle	David Hepworth	Ray Gallagher

Register of interests and remuneration

Council Members are appointed for a maximum of two three-year terms and receive an honorarium up to £17,500 p.a. A Register of Council Members’ Interests may be requested from the Company Secretary. You can find our contact details in the Contact us section.