Welcome to our online complaints form.
Please check what types of ads we regulate before submitting your complaint online.
This form will ask you for information about the ad you’re complaining about, such as the name of the company or organisation; the product or service being advertised and where you saw it. If you have a copy of the ad, please have it ready to attach to the form.
Providing us with as much information as possible will help us handle your complaint quicker.
If you wish to complain in writing, our postal address and fax number are available on the Contact us section.
Complaining about Paddy Power plc?
We’ve received a high volume of complaints about a national press ad, for Paddy Power, which features the face of Oscar Pistorius on an Oscar statue. Text stated: “IT’S OSCAR TIME. MONEY BACK IF HE WALKS. WE WILL REFUND ALL LOSING BETS ON THE OSCAR PISTORIUS TRIAL IF HE IS FOUND NOT GUILTY. PADDY POWER”. Complainants object that the ad is offensive.
We’ve launched a formal investigation. Complaints that are lodged after this point will provide us with an opportunity to continue to monitor public response to the ad, but we won’t respond directly. Our findings will be published in due course on our website and you will be able to read the decision in full on our adjudications page.
In addition to it appearing in UK press, the ad appeared on Paddy Power’s own website and on their social media pages. Because the advertiser is based in Ireland, the ad in these media falls under the jurisdiction of the Advertising Standards Authority Ireland, who we understand are also investigating.
Online behavioural advertising
The ASA now regulates Online Behavioural Advertising (OBA). OBA is the practice of collecting information from web browsers so that it can be used to present online advertisements that are more relevant to the user of a particular computer. The rules we oversee require businesses to make clear when they are collecting and using information for OBA and require them to provide a tool so that you can choose not to receive it. If you’re considering making a complaint about receiving OBA advertising, we recommend you read the advice here as it will help you decide whether making a complaint to us is the right option for you at this stage.