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Step 1

Welcome to our online complaints form.

Please check what types of ads we regulate before submitting your complaint online.

This form will ask you for information about the ad you’re complaining about, such as the name of the company or organisation; the product or service being advertised and where you saw it. If you have a copy of the ad, please have it ready to attach to the form.

Providing us with as much information as possible will help us handle your complaint quicker.

If you wish to complain in writing, our postal address and fax number are available on the Contact us section.

Making a complaint about party political material

Claims in non-broadcast advertisements whose principal function is to influence voters in a local, national or international election or referendum are exempt from the CAP Code.  Broadcast political advertising is prohibited in the UK.  Ofcom is responsible for considering whether TV or radio ads have been directed towards a political end or placed by an individual or organisation whose aims are of a political nature.  Complaints about political bias in broadcast ads should be made to Ofcom.

Please do not submit a complaint to us about political material, as we won’t be able to take any action under the Advertising Codes.

You might want to read this recent news article which provides a bit more information on the issue of political advertising, including background on why political campaign material in the UK is not regulated. 

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

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