Latest news
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Avoid a false start with our sports supplement marketing tips
- CAP News
- 23 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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ADHD References in Ads
- CAP News
- 26 March 2026
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Advertising complementary and alternative medicines and therapies
- CAP News
- 26 March 2026
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Reports published on ads for non-surgical liquid BBLs and cosmetic surgery abroad
- CAP News
- 12 March 2026
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Vitamin Zzzz - it’s World Sleep Day!
- CAP News
- 12 March 2026
Latest rulings
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GLP-1 Pro Ltd t/a GuLP-1
- Upheld
- 06 May 2026
Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...
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Medilife Clinic Enfield
- Upheld
- Social media (paid ad)
- 06 May 2026
A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.
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Beiersdorf UK Ltd
- Upheld
- Poster
- 29 April 2026
A poster ad for Eucerin Skincare misleadingly claimed that a serum was clinically proven to make you look up to 5 years younger.
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Global Health Tests Ltd t/a Check My Body Health
- Upheld
- Website (own site)
- 22 April 2026
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.

