Health and beauty

Latest rulings

BCCR Ltd t/a Belief Coding Cognitive Rewiring
- Upheld
- Social media (own site)
- 01 October 2025
Two posts on Jessica Cunningham’s Facebook page advertising belief coding discouraged essential treatment for conditions for which medical supervision should be sought and made unsubstantiated claims for the efficacy of belief coding in treating health conditions.
Indigo Sun Retail Ltd t/a Indigo Sun
- Upheld
- Website (own site)
- 17 September 2025
A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.
L'Oréal (UK) Ltd t/a La Roche – Posay
- Upheld in part
- Internet (classified)
- 17 September 2025
A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.
Menwell Ltd t/a Voy
- Upheld
- Search (paid)
- 17 September 2025
A paid-for Google ad for weight-loss treatments promoted prescription-only medicines to the public, against the law and our rules.

View all rulings