Latest news
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With Great Advertising Power Comes Great Responsibility…
- CAP News
- 23 July 2026
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Keep your ads a cut above the rest: Advertising products and services for hair loss
- CAP News
- 09 July 2026
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Wishful drinking - hangover cures and the Code
- CAP News
- 09 July 2026
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Recent environmental rulings retrospective
- CAP News
- 25 June 2026
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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Giving mental health the airtime it deserves – Mental Health Awareness Week
- CAP News
- 14 May 2026
Latest rulings
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Airbrush
- Upheld
- Social media (paid ad)
- 29 July 2026
Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.
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Bolt Healthcare Ltd t/a Bolt Pharmacy
- Upheld
- Social media (paid ad)
- 29 July 2026
Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...
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Bolt Healthcare Ltd t/a Bolt Pharmacy
- Upheld
- Social media (paid ad)
- 29 July 2026
Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.
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Kind Patches Ltd
- Upheld
- Social media (paid ad)
- 15 July 2026
A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

