Health and beauty

Latest rulings

Glow Up LLC t/a Maxxing
- Upheld
- Social media (paid ad)
- 02 September 2026
Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm.
SheMed Ltd
- Upheld
- Social media (paid ad)
- 02 September 2026
A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.
The Monty Bojangles Co Ltd t/a 1st Floor Legion House
- Not upheld
- Social media (paid ad)
- 02 September 2026
A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.
BioIdentical Hormone Therapy Ltd t/a BioID Health
- Upheld
- Social media (paid ad)
- 26 August 2026
Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by implying that GPs were insufficiently thorough.

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