Latest news
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Scare with Care: Advertising Guidance on Phobias
- CAP News
- 11 June 2026
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Giving mental health the airtime it deserves – Mental Health Awareness Week
- CAP News
- 14 May 2026
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Avoid a false start with our sports supplement marketing tips
- CAP News
- 23 April 2026
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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ADHD References in Ads
- CAP News
- 26 March 2026
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Advertising complementary and alternative medicines and therapies
- CAP News
- 26 March 2026
Latest rulings
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Beauty Pie Ltd t/a Beauty Pie Ltd
- Upheld
- Poster
- 10 June 2026
A poster for an LED face mask made misleading claims that it was clinically proven to reduce wrinkles in 4 weeks.
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Menwell Ltd t/a Voy
- Upheld
- 27 May 2026
Three emails for an online pharmacy promoted prescription-only medicines to the public against the law and our rules. The ads were also socially irresponsible by creating an undue sense of urgency for people who were considering medicated weight-loss programmes.
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111 Skin Ltd t/a 111skin
- Upheld
- Website (own site)
- 13 May 2026
A product listing for a skincare product misleadingly exaggerated the effects of a cosmetic product for ageing skin.
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GLP-1 Pro Ltd t/a GuLP-1
- Upheld
- 06 May 2026
Two webpages for a food supplement company made claims that a supplement could prevent, treat or cure human disease and made unauthorised health and medicinal claims. The ads also compared the effects of a food supplement to those associated with weight-loss prescr...

