Latest news
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Handle with care: Advice on advertising to new and expectant parents
- CAP News
- 24 September 2026
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No more grey areas: fair representations for every generation
- CAP News
- 24 September 2026
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Quit non-compliance – filtered tips for stop-smoking ads
- CAP News
- 10 September 2026
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Good intentions don’t always prevent harm – avoiding harmful racial stereotypes
- CAP News
- 10 September 2026
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Green fashion: get your environmental claims runway ready!
- CAP News
- 10 September 2026
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Regulating the Illusion of Intelligence in Ads
- CAP News
- 27 August 2026
Latest rulings
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Luma Pet
- Upheld
- Social media (paid ad)
- 30 September 2026
A paid-for Facebook ad for Luma Pet misleadingly claimed that a red light therapy pad could reduce inflammation around the spinal discs, treat existing spinal damages or back pain and prevent IVDD related flare ups without having the evidence to support these claims.
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ESTHETURK Danismanlik A.S. t/a You Clinic
- Search (paid), Social media (paid ad)
- 23 September 2026
A paid-for Meta ad and a paid-for Google ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism or stop the progression of autism.
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Here We Flo Ltd t/a Flo
- Social media (own site)
- 23 September 2026
Three Instagram posts for a period product company made misleading environmental claims, including by failing to make the basis of environmental claims clear.
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International Medical Center LLC t/a Swiss Medica
- Upheld
- Social media (paid ad)
- 23 September 2026
A paid-for Meta ad for a medical clinic made misleading claims that stem cell treatment could treat or alleviate the traits associated with autism.

