Health and beauty

Latest rulings

Persons unknown t/a Cloud Nine
- Upheld
- Social media (paid ad)
- 01 April 2026
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...
TFS Buying Ltd
- Upheld
- Social media (paid ad)
- 18 March 2026
A paid-for Facebook ad for a buy now pay later arrangement irresponsibly encouraged non-essential spending through the use of credit, particularly in relation to funding non-essential Christmas purchases.
persons unknown t/a Evora Official
- Upheld
- Social media (paid ad)
- 25 February 2026
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
Health Bridge Ltd t/a Zava
- Upheld
- Website (ad feature)
- 18 February 2026
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.

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