Health and beauty

Latest rulings

Global Health Tests Ltd t/a Check My Body Health
- Upheld
- Website (own site)
- 22 April 2026
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
L'Oréal (UK) Ltd
- Upheld
- Video on demand
- 22 April 2026
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (paid ad)
- 08 April 2026
Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.
Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (influencer or affiliate ad)
- 08 April 2026
Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.

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