Health and beauty

Latest rulings

BetterYou Ltd t/a Better You
- Upheld
- Magazine (paid ad)
- 17 June 2026
A magazine ad for a supplement company made misleading claims that their product delivered vitamin D “quickly” and enabled fast absorption of vitamin D into the body.
HealthTracker Apps t/a Blood Pressure Monitor App
- Upheld
- App (paid ad)
- 17 June 2026
Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rate.
Hume Health LLC t/a HumeHealth
- Upheld
- Social media (paid ad)
- 17 June 2026
Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for which medical supervision should be sought and exaggerated the capabilities of their products.
Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App
- Upheld
- Search (paid)
- 17 June 2026
An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pressure.

View all rulings