Latest news
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Not even Fenton would run away from our marketing tips
- CAP News
- 09 April 2026
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ADHD References in Ads
- CAP News
- 26 March 2026
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Advertising complementary and alternative medicines and therapies
- CAP News
- 26 March 2026
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Reports published on ads for non-surgical liquid BBLs and cosmetic surgery abroad
- CAP News
- 12 March 2026
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Vitamin Zzzz - it’s World Sleep Day!
- CAP News
- 12 March 2026
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International Women’s Day 2026: Progress, portrayal and the CAP Code
- CAP News
- 26 February 2026
Latest rulings
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Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (influencer or affiliate ad)
- 08 April 2026
Posts in weight-loss support groups on Facebook didn't make clear they were paid for by the advertiser and they promoted prescription-only medicines to the public, which is against the law and our rules.
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Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (paid ad), Website (own site)
- 08 April 2026
A paid-for Facebook ad for an online pharmacy was socially irresponsible and likely to cause harm or serious and widespread offence by exploiting new mothers’ insecurities about body image and perpetuating pressure for them to conform to body image stereotypes. They also promoted prescription-only medicines to th...
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Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (paid ad)
- 08 April 2026
Two paid-for Instagram ads for an online pharmacy promoted prescription-only medicines to the public, which is against the law and our rules. They also created an undue sense of urgency for members of the public who are considering medicated weight-loss programmes.
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Persons unknown t/a Cloud Nine
- Upheld
- Social media (paid ad)
- 01 April 2026
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...

