Health and beauty

Latest rulings

Hemios
- Upheld
- Social media (paid ad), Internet (display)
- 09 September 2026
A paid-for Facebook ad and a paid-for YouTube display ad for a magnetic bracelet made misleading claims in relation to weight-loss and improving erectile performance.
Glow Up LLC t/a Maxxing
- Upheld
- Social media (paid ad)
- 02 September 2026
Two paid-for Meta ads for an AI powered app to maximise physical attractiveness misleadingly exaggerated the effectiveness of the product, were irresponsible and included gender stereotypes that were likely to cause harm.
SheMed Ltd
- Upheld
- Social media (paid ad)
- 02 September 2026
A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.
The Monty Bojangles Co Ltd
- Not upheld
- Social media (paid ad)
- 02 September 2026
A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.

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