Latest news
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Supporting health and wellbeing on International Men’s Day 2026
- CAP News
- 22 October 2026
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New Enforcement Reports examine misleading health ads
- CAP News
- 15 October 2026
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Bag a Bargain, Not a Breach: Black Friday and the CAP Code
- CAP News
- 08 October 2026
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A pulse check for health apps: when does software become a medical device?
- CAP News
- 08 October 2026
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Protecting vulnerable audiences
- CAP News
- 08 October 2026
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ASA warns parents over potentially unsafe baby sleep ads
- ASA News
- 01 October 2026
Latest rulings
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Antipadia Enterprises Ltd t/a Copymind: AI Twin for Therapy
- Upheld
- Social media (paid ad)
- 04 November 2026
Two paid-for Facebook ads for an AI therapy app made medical claims for an app that wasn’t registered with the Medicines and Healthcare products Regulatory Agency and didn’t hold the applicable compliance labels. The ads also discouraged essential treatment for conditions for which medical supervision shoul...
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Juniper Technologies UK Ltd t/a Juniper
- Upheld
- Social media (paid ad)
- 04 November 2026
A pre-roll ad on YouTube for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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MedExpress Enterprises Ltd t/a MedExpress
- Upheld
- Social media (paid ad)
- 04 November 2026
An Instagram Story for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.
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Menwell Ltd t/a Voy
- Upheld
- Video on demand
- 04 November 2026
A video-on-demand (VOD) ad for an online pharmacy promoted prescription-only medicines to the public against the law and our rules.

