Health and beauty

Latest rulings

BioIdentical Hormone Therapy Ltd t/a BioID Health
- Upheld
- Social media (paid ad)
- 26 August 2026
Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by implying that GPs were insufficiently thorough.
Vir Health Ltd t/a Numan
- Upheld
- Social media (paid ad)
- 26 August 2026
Two paid-for Facebook ads for a digital healthcare company made misleading claims about the occurrence of low testosterone in the male population.
Fenix Biomed BV
- Upheld
- Website (own site)
- 19 August 2026
A website for a human tissue donation service misleadingly implied they were based in the UK.
Gary Baron
- Upheld
- Website (own site)
- 12 August 2026
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.

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