Rulings

Rulings (14)

25poundlogo

A website for a logo company, www.25poundlogo.co.uk, stated, "We provide 100% Money Back Guarantee on all our packages. Most firms only offer 100% money back guarantee on particular packages...
Date: 22 May 2013
Decision: Upheld

ACTIS Insulation Ltd

A brochure, for TRISO-SUPER 10 multifoil insulation for roofs and attics, stated "... TRISO-SUPER 10 has been tested under real conditions by TRADA Technology Ltd. and certified as equivalent...
Date: 22 May 2013
Decision: Upheld

Agriculture and Horticulture Development Board t/a lovepork.co.uk

A national press ad, promoting Red Tractor approved pork was headlined "Give a fork about your pork". Text stated "Now more than ever it's important to know the meat you are buying...
Date: 22 May 2013
Decision: Not Upheld

Attilio D'Alberto and Virtual Tapestry Ltd

Claims seen on a webstite for Dr (TCM) Attilio D'Alberto, www.attiliodalberto.com stated "Acupuncture and Chinese herbal medicine has been used in Asia (China, Korea, Japan, etc) to treat the...
Date: 22 May 2013
Decision: Upheld

Horizon Housing t/a DSS Housing

Claims on www.dsshousinguk.com, a website listing properties that accepted tenants who received housing benefits, stated "Find a property in your area" followed by a drop-down menu....
Date: 22 May 2013
Decision: Upheld

IKEA Ltd

A press ad for IKEA featured a DJ with various vinyl records on an Expedit storage unit.
Date: 22 May 2013
Decision: Not Upheld

iPhone Accessories and Repair Ltd

The home page of www.OfficialiPhoneUnlock.co.uk stated "Permanently factory unlock your iPhone without jailbreaking - by whitelisting your IMEI in the Apple iTunes database".Text on the...
Date: 22 May 2013
Decision: Not Upheld

J D Williams & Company Ltd t/a Figleaves.com

Two outdoor posters on the London Underground for Figleaves.com, an online underwear retailer:a. A poster featured a blonde woman wearing a red bra and knickers, standing with her hands on her hips...
Date: 22 May 2013
Decision: Not Upheld

Johnson & Johnson Ltd

A radio ad for Listerine mouthwash featured someone asking, "So sir are you ready to order?" A man replied, "Yeah I'll get the crispy duck to start and a few fingernails to nibble...
Date: 22 May 2013
Decision: Upheld

Mel Baskeyfield Photography

The website www.melbaskeyfield.co.uk included the logo of the Society of Wedding and Portrait Photographers (SWPP).
Date: 22 May 2013
Decision: Upheld

NHS North West London

A regional press ad, for NHS North West London, stated:"Dear residents and patients, as doctors, nurses and other healthcare workers who have spent our careers in the NHS caring for people in...
Date: 22 May 2013
Decision: Not Upheld

sit-up Ltd t/a Bid TV

A teleshopping presentation on Bid TV, for a men's Oskar Emil watch, included statements made by the presenter, such as, "It's a quality of watch that epitomises, in the 1930s the rigours of...
Date: 22 May 2013
Decision: Upheld

TriGlobal t/a worldwidemoving.co.uk

Claims on www.worldwidemoving.co.uk promoting TriGlobal, a company offering a "specialized consumer portal about international moving", stated on the "Company Profile" page,...
Date: 22 May 2013
Decision: Upheld

Woodvale Clinic

Claims on www.woodvaleclinic.com/qual.htm stated: "Welcome to the Woodvale Clinic Dr. John W. Stowell L.D.S R.C.S. (Eng) B.D.S F.D.S R.C.S (Edin) G.D.C. Registered Specialist in Oral...
Date: 22 May 2013
Decision: Upheld

Informally Resolved Cases (50)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

Advertiser	Date	Number of Complaints	Media	Sector
Aldi Stores Ltd	22 May 2013	1	Magazine	Retail
Apple (UK) Ltd	22 May 2013	1	Internet (on own site)	Computers and telecommunications
Argos Ltd	22 May 2013	1	Internet (e-tailing)	Retail
Bio Protective Systems	22 May 2013	1	Internet (on own site)	Health and beauty
Cable & Wireless Communications Plc t/a Sure	22 May 2013	1	Internet (sales promotion), Direct mail, Point of sale	Computers and telecommunications
CalMac Ferries Ltd t/a Caledonian MacBrayne	22 May 2013	1	Internet (on own site)	Holidays and travel
Character Options Ltd	22 May 2013	1	Internet (on own site)	Leisure
Charles Church Developments Ltd	22 May 2013	1	Internet (sales promotion)	Property
Classical Homeopathic Healing	22 May 2013	1	Internet (on own site)	Health and beauty
Corporation of London t/a Barbican	22 May 2013	1	Direct mail	Leisure
Designer Ideas Ltd t/a Warren Evans	22 May 2013	1	National press	Retail
Eterno Naturals Ltd t/a Bodytox	22 May 2013	1	Internet (on own site)	Health and beauty
Everything Everywhere Ltd t/a T-Mobile	22 May 2013	1	Internet (sales promotion)	Computers and telecommunications
Fibre Multi Purpose Products Ltd	22 May 2013	1	Internet (on own site)	Business
Grand Central Railway Company Ltd	22 May 2013	1	Internet (search engine), Internet (on own site)	Holidays and travel
Happy Kombucha	22 May 2013	1	Internet (on own site)	Health and beauty
Heathrow Express Operating Company Ltd t/a Heathrow Express	22 May 2013	1	Regional press	Holidays and travel
Hereford Clinic of Osteopathy & Complementary Medicine	22 May 2013	1	Internet (on own site)	Health and beauty
Hudson Garden Rooms Ltd	22 May 2013	1	Internet (sales promotion)	Household
Hull Trains Company Ltd	22 May 2013	1	Internet (sales promotion)	Holidays and travel
Intelligent Supplements Ltd	22 May 2013	1	Internet (on own site)	Health and beauty
Island Echo	22 May 2013	1	Internet (sales promotion)	Business
Just Eat.co.uk Ltd	22 May 2013	1	Internet (sales promotion)	Food and drink
KitchensCheap.co.uk	22 May 2013	1	Internet (on own site)	Household
Minerals-Water Ltd	22 May 2013	1	Internet (display)	Business
MyCityDeal Ltd t/a Groupon	22 May 2013	1	E-mail	Leisure
MyCityDeal Ltd t/a Groupon	22 May 2013	1	Internet (sales promotion)	Leisure
Nintendo of Europe GmbH, UK branch	22 May 2013	1	Internet (sales promotion)	Leisure
Nutricia Ltd t/a Aptaclub	22 May 2013	1	E-mail	Food and drink
Nutricia Ltd t/a Cow & Gate	22 May 2013	1	E-mail	Food and drink
On The Beach Ltd	22 May 2013	1	Internet (on own site)	Holidays and travel
On The Beach Ltd	22 May 2013	1	Internet (on own site)	Holidays and travel
OVH Ltd	22 May 2013	1	Internet (on own site)	Computers and telecommunications
Phonak Group Ltd t/a Unitron Hearing UK	22 May 2013	1	Internet (on own site)	Education
PlusNet plc	22 May 2013	1	E-mail	Computers and telecommunications
Principle Healthcare International	22 May 2013	1	Internet (on own site)	Health and beauty
Renault UK Ltd t/a Dacia	22 May 2013	1	Internet (display)	Motoring
Saladmaster UK & Ireland	22 May 2013	1	Internet (on own site)	Retail
Samsung Electronics (UK) Ltd	22 May 2013	1	Internet (on own site)	Leisure
Shhh... Ltd	22 May 2013	1	Internet (on own site)	Retail
Smart-Trike Ltd	22 May 2013	1	Internet (on own site)	Leisure
The Legal Deed Service Ltd t/a Legal Deed Poll Service	22 May 2013	1	Internet (search engine), Internet (on own site)	Business
The Suntanz Company Ltd t/a tanztanning.co.uk	22 May 2013	1	Internet (on own site)	Health and beauty
Thomas Cook Retail Ltd	22 May 2013	1	Internet (on own site)	Holidays and travel
Ulti-Mate Wooden Dummies	22 May 2013	1	Internet (on own site)	Leisure
Vysionics ITS Ltd t/a Vysionics Intelligent Traffic Solutions	22 May 2013	1	Magazine	Business
Warner Construction Ltd	22 May 2013	1	Internet (on own site)	Business
Wickes Building Supplies Ltd	22 May 2013	1	Catalogue	Retail
Winning Deals Ltd	22 May 2013	1	National press	Retail
Your Home UK	22 May 2013	1	Leaflet	Retail

Mail Order Cases (6)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Advertiser	Date	Number of Complaints	Media	Sector
Celebrity Angels Ltd t/a celebrityangels.co.uk	22 May 2013	1	Internet (on own site)	Leisure
News International Ltd t/a The Times	22 May 2013	1	Direct mail	Publishing
Pets Direct Ltd	22 May 2013	1	Internet (e-tailing)	Retail
Supercar Lifestyle Ltd	22 May 2013	1	Magazine	Leisure
The Hut.com (Trading) Ltd t/a allsole.com	22 May 2013	1	Internet (sales promotion)	Retail
The UK Mission Ltd t/a Prince of Wales Theatre	22 May 2013	1	Internet (sales promotion)	Leisure

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations: