Rulings (20)
3GA Ltd
A press ad, for the Brennan JB7 music system, featured text which stated "Small enough to pick up with one hand yet big enough for a lifetime of music, the Brennan JB7 is a CD player with a...
Date:
15 May 2013
Decision:
Upheld
Book Your Practical Test Online Ltd
The website www.book-your-driving-test-online.co.uk showed a car and a woman holding a car key and an L-Plate. Text stated "The Easiest Way to Book Your Driving Test Online" and "The...
Date:
15 May 2013
Decision:
Upheld
Claire Hegarty
Numerous claims on www.clairehegarty.co.uk for guaranteed weight loss claims using different types of hypnotherapy and hypnosis.The page "Hypnotic Gastric Band" was headlined "Claire...
Date:
15 May 2013
Decision:
Upheld
Cory Environmental Management Ltd t/a Cory Wheelabrator Consortium
A regional press ad was headlined "OUR RUBBISH CAN HELP FUEL NORFOLK'S FUTURE". The ad featured images of household waste and under each image was a claim, including "JOBS CREATED...
Date:
15 May 2013
Decision:
Upheld in part
Doorknobs Ltd
A directory ad, for a letting agency, stated "Why you should instruct Doorknobs ... The No 1 Lettings Agent in the Tunbridge Wells area as your ARLA Qualified Lettings Agent ... Doorknobs are...
Date:
15 May 2013
Decision:
Upheld
DSSCribs
A website for rental properties that accepted DSS tenants, www.dsscribs.com, featured two property listings:1. This listing stated "2 bedroom house, East London, Stratford, Immaculate and...
Date:
15 May 2013
Decision:
Upheld
Ecowarmth (SW) Ltd
Claims on www.ecowarmth-sw.com, a website for heating systems, stated "... Independent Tests by a UKAS accredited laboratory, confirm that Ecowarmth Electric Radiators need on average only 14...
Date:
15 May 2013
Decision:
Not Upheld
Immediate Media Company Ltd
A magazine ad in the February edition of olive magazine promoted subscriptions to that magazine. The ad was headlined "FREE Bodum Travel Mug when you subscribe". Text, headed...
Date:
15 May 2013
Decision:
Upheld
Indeed Laboratories Inc
A press ad for 'nanoblur' was headed "nanoblur GET FLAWLESS SKIN FOR THE HOLIDAYS! WITHOUT ADDITIONAL MAKEUP WITHOUT PROCEDURES WITHOUT PHOTO RETOUCHING". A woman's face was pictured. One...
Date:
15 May 2013
Decision:
Not Upheld
Kelda Water Services Ltd
A newsletter and website for the proposed "Penny Pot' wind farm:a. A newsletter on the website www.keldawater.co.uk included the claim "When fully operational the facility would produce...
Date:
15 May 2013
Decision:
Upheld in part
LivingSocial Ltd
An e-mail and claims on www.livingsocial.com, seen on 2 January 2013, offered a hotel break:a. The e-mail showed an image of the hotel and was headed "Boutique Yorkshire Manor Hotel"....
Date:
15 May 2013
Decision:
Not Upheld
Mobility Freedom Ltd t/a mymobilityshop.co.uk
The website www.mymobilityshop.co.uk stated "GENUINE Circulation Maxx Ultra Foot Massager with 30 DAY FREE TRIAL - CMU". An image of the packaging included the claim "AS SEEN ON...
Date:
15 May 2013
Decision:
Upheld
Nature Delivered Ltd t/a graze.com
A TV ad, for a mail order snack service, showed an open box with four compartments, each of which was shown being repeatedly filled with various types of snacks.
Date:
15 May 2013
Decision:
Not Upheld
Nicocigs Ltd
A national press ad for Nicolites electronic cigarettes included the text "THE SAFER SMOKING ALTERNATIVE" and "HEALTHIER No tobacco, tar or carbon monoxide".
Date:
15 May 2013
Decision:
Upheld
PainGenie Ltd
The website www.paingenie.net advertised a product called The Pain Genie Scenar. Text included "The Pain Genie is the most technically advanced pain relief device in existence and represents a...
Date:
15 May 2013
Decision:
Upheld
Sportech Alderney Ltd t/a VernonsBingo.com
A TV ad promoted Vernons Bingo. For the majority of the ad, on-screen text at the bottom of the screen stated "vernonsbingo.com/tv £30 FREE!". During the ad, one character stated,...
Date:
15 May 2013
Decision:
Upheld
Sun Chlorella Corporation
A press ad, for a food supplement, was headed "Whole food for your whole body". Underneath there was an image of a heart, half of which had been formed from Sun Chlorella tablets and the...
Date:
15 May 2013
Decision:
Not Upheld
Synexus Clinical Research plc
Three posters on buses in Glasgow promoted a company recruiting for, and running, clinical trials:a. A bus poster, which displayed an image of an X-rayed hand with fingers crossed, was headlined...
Date:
15 May 2013
Decision:
Upheld
Thomas Cook Tour Operations Ltd
A TV ad for a holiday provider showed a group of holiday-makers in a sunny location queuing to board a Thomas Cook coach. A man walked to the rear of the coach and crouched down beside the wheel....
Date:
15 May 2013
Decision:
Upheld in part
Yakult UK Ltd
A TV ad for Yakult showed an animation of a bottle of Yakult skipping, walking a tightrope and pole-vaulting. A voice-over stated, "Yakult has been enjoyed for 75 years. At Yakult, we...
Date:
15 May 2013
Decision:
Upheld in part
