Rulings (13)
  • Adidas UK Ltd t/a adidas

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for adidas made misleading environmental claims.

  • Argos Limited t/a Argos

    • Upheld in part
    • Magazine (commercial classified)
    • 24 June 2026

    A page in the Argos 2025 Christmas gift guide featuring the video game Call of Duty: Black Ops 7 failed to make clear that the game contained loot boxes. Another ad was investigated but it didn’t break the rules. 

  • Big Fang Collective Ltd t/a Golf Fang

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. 

  • Calvin Klein Europe BV t/a Calvin Klein

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for Calvin Klein made misleading environmental claims.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Microsoft Ltd t/a Microsoft

    • Upheld
    • Poster (digital static image)
    • 24 June 2026

    Two digital posters for the Xbox Game Pass failed to make clear that the games shown in the posters included in game purchases. 

  • Motorpoint Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Instagram ad for a used car retailer made misleading savings claims. 

  • Parc AI Ltd t/a Parc

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for a car parking app didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket.

  • Patisserie Valerie Production Ltd t/a Patisserie Valerie

    • Not upheld
    • Search (paid)
    • 24 June 2026

    Three paid-for Google search ads for Patisserie Valerie didn’t break the less healthy food rules as they were a small or medium sized enterprise and therefore were exempt from the restrictions. 

  • Revolut Ltd

    • Not upheld
    • Website (own site)
    • 24 June 2026

    A webpage on Revolut’s website wasn’t misleading. 

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    Four paid-for Meta ads promoting supplements made claims that a food supplement could prevent, treat or cure human diseases or conditions, made unauthorised health claims and made claims that referred to a rate or amount of weight loss for food supplements. The ad also used ...

  • Uniqlo (UK) Ltd t/a UNIQLO

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid- for Google ad for UNIQLO made misleading environmental claims.   

  • Wrappiness UK

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Facebook ad for an online décor and gift retailer was likely to cause serious and widespread offence including by using explicit language and sexual references.   

Informally resolved (4)
  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • 24 June 2026
    • Number of complaints: 1

  • Class Delta Ltd t/a Protein Works

    • 24 June 2026
    • Number of complaints: 1

  • Encompass Services Ltd

    • 24 June 2026
    • Number of complaints: 1

  • Sykes Cottages Ltd

    • 24 June 2026
    • Number of complaints: 1